If you want to increase online customers and you don't have the budget to hire someone who is expert in the internet marketing then don't worry. Hopefully, the following tips can boost your online customers.
First, the 4 organizational tips are presented, which will save you a lot of time and money. Next, the 5 most effective and affordable tactics are presented which will hopefully work for you for sure.
1. Free Knowledge:
You do not have to be Superman or Einstein to make internet marketing work. You only need to know what to do. Although I think you need a coach, but I recommend you to read yourself first about this matter.
There is a lot of free study material available, more than good for you. But if you read through one of the guides below, you can ignore the rest as far as I conceived.
http://www.quicksprout.com/the-beginners-guide-to-online-marketing
I have read this guide thoroughly and I recommend anyone who is considering internet marketing to do the same. Complete, beautifully designed and well written. Neil Patel is a brilliant teacher and internet marketer.
https://moz.com/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
Moz's people have been leading the SEO world for years with their tools, and have elevated content marketing to an art. Their guide with an overview of internet marketing is detailed and elaborated into a 6-month plan. Here is the one more bonus guide:
http://backlinko.com/link-building
This guide is about the subset of internet marketing which is link building. Link building brings you higher in search engines and gives you more "free" visitors to your website. Because good finding is the basis of internet marketing, and this is an exceptionally good guide.
2. Free Tools:
There is a proliferation growth in internet marketing tools which are both paid and free. Actually, you do not need any tools, but at least I recommend the following free tools.
WordPress (https://wordpress.org)
The best and most popular platform to base an affordable website. Google easily reads the structure of the website, which helps with good searchability. Endlessly expandable with often free plugins. In addition, there are a lot of affordable experts who have experience with WordPress.
Yoast plugin (https://wordpress.org/plugins/wordpress-seo)
In any case, install the Yoast plugin. This helps you properly set up the on-page SEO of the website. You do not need much technical knowledge, the plugin is very user-friendly.
BufferApp (https://buffer.com)
Make a free account, connect your Facebook page, Twitter account, LinkedIn business page, and your Google+ page. Then install in WordPress the WP-to-Buffer plugin (https://wordpress.org/plugins/wp-tobuffer) and connect your blog to the Buffer account. Then you can automatically post any new blog post to your social media accounts. Affordable internet marketing automation!
Ahrefs (https://ahrefs.com)
One of the best backlink analysis tools, with reasonable but limited free features. Use the "7-day money back" option to test it extensively.
MarketSamurai (http://www.marketsamurai.com)
And if you want to spend money, buy Market Samurai. Splash $100 and have a complete keyword research and SEO competition analysis tool. In addition, the Dojo (http://www.noblesamurai.com/dojo/marketsamurai) provides good instructional videos. Make use of the free 14-day trial. Once in 6 months, looking at your customers' search behavior and competition is enough.
Internet marketing can not be done alone. I'll repeat it again.
Internet marketing can not be done alone.
There are too many different disciplines that you can never master well. If you handle it a little bit, you can create a team for really little money. Following are a few options that you will definitely want in your arsenal.
UpWork (formerly Elance and oDesk) (https://www.upwork.com)
Through UpWork you can easily hire a freelancer, anywhere in the world, for hourly rates that are very low. A website developer or designer for € 10 per hour or less is absolutely no exception. Particularly suitable for technical work.
Fiverr.com (https://www.fiverr.com)
At fiverr.com, people offer varied jobs for $ 5. For example, a logo, video intro or banner. This platform is good for simple design work.
Trainee
For labor-intensive work such as social media management or content marketing, I recommend using a trainee. There are often requirements for the minimum number of employees, but do not let it be discouraged. There is a lack of internships and the students often want to work.
Part-time students
Finally, as far as I'm concerned with the holy grail of affordable internet marketing: seek students who already have some experience with internet marketing and offer them a job based on a zero-time contract. The experience they bring can range from building websites in WordPress to managing ad campaigns or social media management. They can be found, so be creative with search, keep up and then I'm sure you're going to be very satisfied with this.
4. Build your trap and go for fishing:
You will have to build a trap that gradually seduces "unsuspecting visitors" to become your customer. And then of course visitors have to come to the site, traffic must be increased. This approach will need to be tailor made for your situation, but in 9 out of 10 cases, this approach includes the following elements:
- A blog;
- Build e-mail list and do e-mail marketing;
- Social media profiles (Facebook, Twitter, LinkedIn, Google+);
- Automatically post and post blog posts on your social media;
- Link building;
- Social media management;
- Online advertising.
If you are not familiar with these terms, don't worry. Just go through the tip 1 and learn things. Because of a limited budget, I would like to give you a few comments on the various methods of traffic generation:
Link building
This is a method that is reasonably time-intensive, but relatively simple. If you have a trainee at your disposal, surely go for it. Consequently, ou will reap high positions in Google and more website visitors with years of enjoyment.
Social Media Management
Building a group of online followers is an indispensable activity for every entrepreneur. The most important group that you should build as soon as possible is an email list of potential customers. Collect all the email addresses you already have and quickly retrieve email addresses using a button on your website. It is quite time-intensive, but trainees can do this job.
Online advertising
This, of course, costs money, and setting up and optimizing is a specialist job. You can only do this if you are expert by yourself or you can find a student with experience. You can also hire experts from UpWork or Fiverr.
Finally, a few practical tactics for a limited budget, where you can get started right away:
5. Link a local fame to your business:
Find someone who is famous locally around your company and get in touch with him. Offer him something like the free use of your product. Make a kind of case study on your blog, and promote this blog post wherever you can. That way you can cash the reputation of that person.
6. The Press:
Regularly send press releases to the local media. Make sure it is up-to-date and important, make sure that you refer, in the press release, to an indispensable part of the message on your website. For example, a large image, research results or a more extensive substantiation of the press release. This way you get some good backlinks in addition to name recognition.
7. Facebook Advertising:
With all of the forms of advertising, we currently get the best results with Facebook. The cost per click is on average about a quarter of that at Google AdWords, and the targeting is unmatched. You can use it in a variety of ways, including advanced retargeting methods.
Certainly, if your blog does not get much attention at the beginning, it's a good idea to promote a blog post that way. You will see the likes and shares increase immediately!
Here's a perfect training from LeadPages to get started:
https://www.youtube.com/watch?v=6UjFGkA9A3Y
8. Event marketing with meetup.com:
Meetup.com has a large number of entrepreneurs who want to visit networking events, especially in major cities. If you create a group and organize fun and informative events with guest speakers, you will see that you quickly build an audience.
Just take a look at how others do it and just try it. Instead of running down other networking events, you can be the organizer and gather interesting people around you. If you also promote the events through Facebook advertising, you are totally clever!
9. Let yourself coached:
Finally, I would advise you to find a coach who can spare some time maybe only 1 hour a month and give you advice. This will save you a lot of time and increase the chances of rolling through.
Choose someone who has proven experience with similar types of businesses, and achieved some successes. Please ask him in detail how he has dealt with it.
Best of luck! Don't forget to give feedback in comments.
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1 comments:
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